Creating a sustainable omni-channel strategy
The transition from brick and mortar to online can be difficult and requires a great deal of planning and some investment as well. It requires a methodical approach and a great deal of planning. As you and your organisation think about this transition. let WHA Partners help and support you as you embark on this exciting change. With experience in building online channels for major retailers, WHA Partners is in a good position to help you.
Going online today encompasses a large number of choices – going to an online marketplace, or going solo, the choice of brands and assortments, and finally pricing. There is also the issue of integrating the physical stores with the on-line channel; and the logistics of delivering to the online customers – delivering directly from stores, or from warehouses or setting up a separate distribution channel for on-line only. Ultimately, your customers are looking for an integrated and common experience from a brand they love and value very much. At WHA Partners, our team has set-up and run e-commerce businesses for large retailers and can help you in creating the e-commerce strategy, choosing the assortments, creating separate product lines for the on-line marketplace and implementing a sales strategy.
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